Direct Mail Marketing
We help our clients achieve their financial goals by attracting new customers and retaining existing ones. NameBank develops strategic direct mail campaigns that target effective demographics:
Homeowners, Businesses, Families with Kids, Graduates, New Movers, Non Profits, Organizations, Professionals, Renters, Seniors, New Parents, Expectant Mothers, Students, Tradesmen, and more.
Helpful Information about our Mailing Lists
NameBankUSA mailing lists are considered to be among the most accurate and timely data available in the marketplace by many of our customers. As much as we strive to perfect and update our lists, consumer and businesses make changes every day that effect the accuracy of lists. In most areas, 1.5% – 2.0% of a list will change every month. Since most list compilers around the country update their databases every month or quarter, by the time you have received your list, many changes have already occurred.
Most list compilers indicate that their lists are 90% – 93% deliverable. This means that for every thousand names mailed, 70 – 100 consumers and businesses have moved; therefore making the piece undeliverable. Although NameBankUSA data is deemed very reliable, we cannot guarantee better than 90% accuracy because of the daily changes that occur in mailing lists.
- Since a mailing list becomes more inaccurate everyday, use your list as soon as possible and certainly within 30 days from the date of purchase.
- Be aware that mailing your piece First Class or Returned Service Requested will automatically return all undeliverable mail, which can be up to 7% – 10% of your total pieces mailed.
- Adding “or current resident” to a consumer list can dramatically increase your mailing deliverability. We recommend this procedure.
- Leave plenty of open space around your mailing label or address area for the Post Office scanners to read the address. Also leaving open space on the bottom ¼ ” of the address side of the mail piece will make it easier for the Postal Service to place their barcodes
Frequently Asked Questions
Reach your Business Goals
We’re ready to help your business soar through effective direct mail marketing.